BSPNTX Recognizes Cynt Marshall with Its Second Legacy Award

April 23, 2025

Larry Lundy (President, Lundy Marketing Group), Alexandria Williams (Director of Marketing, Corporate Sponsorship, & Merchandise, Dallas Mavericks), Scottie Rodgers (Vice President of Communications, Goodyear Cotton Bowl Classic), Greer Christian (Chief Operating Officer, Impact Ventures), Cynt Marshall (President & CEO, Marshalling Resources), Ro Parrish (Emmy Award® winning television host), Cherise Lee (Corporate Partnership Service Coordinator, American Airlines Center), Victor Ribakare (Director, Sponsorship Activation & Account Management, Dallas Mavericks)

FRISCO, Texas – The National Society of Black Sports Professionals North Texas (BSPNTX) presented Cynthia "Cynt" Marshall with its second Legacy Award during its 2025 BSPNTX Summit held April 19 on the campus of the University of North Texas at Frisco.

Marshall has been a trailblazer in North Texas, most recently serving portions of eight seasons as the first female to serve as Chief Executive Officer of a National Basketball Association franchise. She was a catalyst during a transformative time with the Dallas Mavericks that evolved the organization to become the NBA standard for inclusion and diversity. She enjoyed 36-plus years at AT&T, highlighted before joining the Mavericks and helped the company land in the top three in Diversity Inc.’s 2017 Top 50 list of companies.

Enjoying "retirement" for a second time, Marshall is currently serving as President and CEO of Marshalling Resources, a consulting firm specializing in leadership, diversity & inclusion, culture transformation, and overall optimization of people resources.

Marshall is the second person to be bestowed the BSPNTX Legacy Award, joining Opal Lee, the grandmother of Juneteenth, who was presented the inaugural honor at the chapter’s 2023 Women’s History Month event.

BSPNTX is the fastest-growing organization for sports professionals in North Texas and one of the leading chapters in the Black Sports Professionals network. The chapter’s active membership has maintained strong numbers over the last two years and its collection of seven partnerships includes relationships with major sports franchises and highly regarded companies and organizations in the Dallas-Fort Worth area.

In the last four years, BSPNTX has awarded $69,500 in scholarship dollars to fund 38 scholarships for 33 college students with North Texas ties striving to be among the next generation of professionals with careers in the sports industry. The chapter's 2024-25 scholarship distribution went to a single-year high 12 students receiving a single-year record of $25,000.

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